The idea of good action has been translated and incorporated through a social platform called BONOMIA (a term derived from Latin, means good action) that values cooperation between people (physical or legal) seeking to encourage donations of monetary values, in order to to materialize an initial goal to carry out actions aimed at social projects with ONG´s and charities.
As the etymological origin itself, relevant in the concept of the naming, represents and explicit good action, from the exclusive and predominant point of view of the purpose of this enterprise, the development of this particular work took into account a marked characteristic in the behavior of those who help those who need help: solidarity.
According to research, solidarity is derived from the term “obligatio in solidum”, which in Roman law originally expressed community obligation, that is, the responsibilities that the individual had in relation to a collectivity.
Starting from such premises, it was thought and developed in this work shapes and colors that represented harmony, empathy and solidarity in a simple and natural way, mainly in the typographic anatomy of the logo in question.
The need and relevance of creating a brand in which the interactive public will identify itself is more than justifiable, given the level of responsibilities that the project presents in the social and economic sphere of those who will be part of the change and implementation of a new sociocultural paradigm.
This is Bonomia, the reaction of a new time to good deeds.
Branding, Editorial and Website