Caldhos is a small food company specializing in nutrition based on natural products, with several flavors of Brazilian cuisine. Its products, distributed mainly in the South and Southeast of Brazil, besides the rich nutritional values originated from a balanced diet, have quick and easy preparation, with healthy ingredients.
Caldhos emerged as an alternative to the local market in the city of Três Rios, in Rio de Janeiro, due to a local gastronomic fair, where the climate was ideal to the consumption of warmer food, which was undoubtedly a encouragement to the initiative of people willing to renew and innovate their cuisine.
The prospect of investing and renewing a product that had hitherto been home-based, in order to carry out a true transformation in its production, intending to bring yo the people, wherever they were, the tradition and delicious flavors of the regional wines of that specific part of the country, was the goal and challenge to be overcome.
Thus it was necessary to think and plan a visual identity with young, simple characteristics and at the same time to remind the homemade flavors of the wines, so that we could add and serve to the target public in question a quality option of the menu.
In this way, taking into account such aspects, the idea was to elaborate a logo inspired by a bowl and a spoon. These utensils are typically used to serve a tasting of the wines, thus defining the symbology present in the construction of the preponderant visual factor.
The singular format developed in this work still allows, purposely, the subliminally interpretation of satisfaction with the image of a face with a smile in the visual context as a whole.
Branding and Editorial