Lagoos is a digital marketing micro agency located in the Lakes Region of RJ, which provides services to companies aiming to promote the economy and the region to the multidisciplinary creative economy from the creation, development and maintenance of Systems, E-commerce and Intranet / Extranet sites , Project Management, Planning and Maintenance of Digital Networks through Social Media.
The business identity project for a digital marketing agency relied on bold ways to design and define a logo that could express the dynamism and modernity of the web as a permanent and evolving digital era.
Thus, with these established conceptual parameters, the search for a typography that could configure this reality was fundamental for all the creative process developed throughout this work.
It is important to note that the question of the name chosen was also a preponderant factor in the definitions of all the above mentioned conceptual premises.
The line adopted for this was to register a name that was directly related to its local target audience.
The choice of the name Lagoos, with two “oo’s”, as we see, symbolizes the arcs of the union of two worlds, physical and digital, allied to the territorial connection served by the agency, with its own name, in all municipalities of the region, in the search and primacy of offering excellent services to consumers and demanding customers who wish to invest in their companies in order to provide them for the future.
Branding, Editorial and Website