Sancta Ecclesia is a Catholic social network that emerged through the initiative of some young Brazilian parishioners in the metropolitan region of Rio de Janeiro, in order to create and share Christian content for a very specific audience and to sow the interaction between communities and localities existing in the middle.
In this project, it took into account, from its idealization to conception, the interaction between the people of a certain group, whose objective is the communicative transcendence based on Christian doctrine, with a focus on spreading social initiatives in favor of the less protected .
This involves promoting these local actions, structured in small groups, in different places, for the transmission of these Christian values, with the concrete efforts of people who wish to contribute to a better world.
The tool available for this, in the case of Sancta Ecclesia (social network), emerged as an initial transition solution in uniting people and carrying out actions.
In view of this, a visual identity was developed, predominantly young and current, with a relevant product edge, in the perspective of future events, highlighting in its symbology a leader, a pillar, a greater tone and its followers, paying attention to the graphic aspects such as form and color, conveying serenity, compassion and spirituality.
Branding, Editorial and Website